OUR NUTRITION PHILOSOPHY

Fresh is ideal. Vetted is the next best choice.

At Vetted, we honor one simple truth: fresh, human-grade meals are one of the most nourishing ways to feed our pets.

When prepared correctly, whole foods support:

✔ healthier digestion
✔ shinier coats
✔ balanced energy
✔ fewer sensitivities
✔ overall long-term wellness

But we also know that preparing fresh meals daily isn’t always possible. Not every pet parent has the time, budget, storage, or daily routine that supports preparing nutritious, whole food meals from scratch.

And that's exactly why Vetted exists.


Explore
Wholesome Rabbit. They offer frozen single-ingredient, novel proteins, meal mixes, and organ meat options ideal for raw and gently-cooked meals.

Use our exclusive discount code:
WRTT1O to enjoy 10% OFF your purchases.

Every product in our store is:

  • Carefully ingredient-checked
  • Evaluated for nutritional integrity
  • Free from harmful fillers and additives
  • Free from misleading claims
  • Reviewed and tested by our veterinarian
  • Safe and suitable for long-term dietary support

We consider our curated options the next-best alternatives to home-cooked feeding, chosen for pet parents who want trustworthy, science-backed nutrition, especially when cooking isn’t feasible.

Your pet deserves the best of both worlds.

Fresh if possible. Vetted when not.

  • HOME-COOKED MEALS

    Best for:
    Nutrition-conscious pet parents

    ✔ Fresh, whole, real ingredients
    ✔ Highly digestible
    ✔ Supports skin, coat, and gut health
    ✘ Requires time & meal prep
    ✘ May be unbalanced without veterinary guidance
    ✘ Not always realistic long-term

  • COMMERCIAL PET FOOD

    Best for:
    Convenience

    ✔ Widely available
    ✔ Nutritionally-balanced (if from a reputable brand)
    ✘ Quality varies widely
    ✘ Fillers, additives, and potential allergens
    ✘ Marketing claims can be misleading

  • VETTED

    Best for:
    Busy, but wellness-focused parents

    ✔ Vet-curated & clinically reviewed
    ✔ Ingredient-checked
    ✔ Safe, effective, and digestible
    ✔ Convenient & accessible
    ✔ No harmful fillers and additives
    ✔ Chosen to support long-term wellness
    ✘ Not as fresh as homemade